Free WiFi Coming To All U.S. Starbucks Stores Beginning

 Free WiFi Coming To All U.S. Starbucks Stores Beginning

At Wired’s Business Conference in New York City, Starbucks’ Howard Schultz announced that the coffee giant is now offering free Wifi to customers beginning July 1.

Currently, you can connect to AT&T WiFi in Starbucks stores, which is free for two hours if you have a registered Starbucks card. And if you are an AT&T customer, you can access connectivity in coffee shops for free. If you’re not a registered Starbucks or AT&T customer, you have to pay $3.99 for two consecutive hours of Wi-Fi access.

Schultz said at the conference that the company aims to launch its own digital network by creating a third place between home and work. Starbucks wants to create proprietary way to give access to new sources of information and content that you can get only at Starbucks. He addded, “The rules of engagement in building a major brand have changed forever. The consumer is so cynical and distrusting of everything, there has to be a level of intimacy and trust.”


full article
https://techcrunch.com/2010/06/14/starbucks-partnering-with-yahoo-for-free-wifi-beginning-july-1/